Client Name : Mi-Si Electronics Ltd.
Featured in this project : Video Production, 3D Animation, Motion Graphic Design.
The Brief
Mi-Si Electronics needed a promotional video to introduce their range of revolutionary, battery-free pickups to the UK market. It needed to be eye-catching, entertaining and informative. A Clip of this is available to view in our video production showreel.
The Plan
Using the company's existing strapline of "Good News for Planet Earth", we used 3D Animation to produce a sequence showing a Mi-Si pickup flying down to Earth. We combined this concept with the Mi-Si Secret Testing Labs where we featured a product demonstration/test. To produce this fictional laboratory we utilised 2D Motion Graphics with a 3D Enviroment and Live Action Footage, using Green Screened Actors. Finally, the video was embelished with further engaging Motion Graphics (An Animated Company Logo, Animations showing the product's USP).
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